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Ford Backing Lincoln With $1 Billion Investment: Report

 
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2011 Lincoln MKZ Hybrid

2011 Lincoln MKZ Hybrid



We know Lincoln is planning to launch seven refreshed or completely new models between now and 2014, the first of which is expected to be the redesigned MKZ sedan due late next year, but achieving such a feat is no easy task.

We’ve already seen Ford establish a crack team of 85 staff to sort out Lincoln’s woes, as well as formally request that dealers start upgrading their showrooms at a cost of $1 million each. Now Ford is reportedly putting its money where its mouth is, by injecting $1 billion in its ailing luxury brand.

According to dealer sources, Ford is predicting Lincoln sales to reach as much as 150,000 units annually by 2015. This year the brand will be lucky to hit 80,000 units.

They also reiterated previous claims that the new Lincoln models would all be based on regular Ford platforms, though they will be differentiated more by their styling as well as technology and powertrains.

In addition to the new MKZ, a compact Lincoln based on the C-platform underpinning the Ford Focus, a compact crossover and a mid-size crossover are all expected to be among the seven new or refreshed Lincoln models.

[The Detroit News]

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Comments (3)
  1. Too little, way too late, no RWD = FAIL
     
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  2. IMO, nobody would care much today should Lincoln go out of business tomorrow, except a few, nostalgic old people with memories of what in the past was a great luxury brand. Making Ford-like cars with more expensive trim, more electronics and computer apps only is not going to cut it. They should take the money and wipe-out the entire MK lineup and concentrating in producing a new, fresh halo car that may inspire a new generation of models; something similar to what Cadillac did, which was bold and risky, to make their point and earn a place in the market today.
     
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  3. I have high hopes for Lincoln... but I'm getting tired of Ford's PR blitz telling us what they're going to do with Lincoln and NEVER ANY PHOTOS of what the future styling direction is. If they can't get the vehicles to look better--and more distinctive from Fords--then no amount of PR will save them.
     
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