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Lincoln Lineup Going High-Tech, Understated Luxury Route

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2011 Lincoln MKS

2011 Lincoln MKS



Ford has made no secret of its desire to turn Lincoln into one of the country’s top-selling luxury brands once again and shed the image that its cars are simply gussied-up Fords designed for old people. As we’re sure Ford would hate to admit, there’s a lot of truth to that image.

The average age of a Lincoln buyer, for example, is 62-years old, and many of its most popular models are in fact based on Fords.

In the past year we’ve seen Ford commit to launching seven new or redesigned models between now and 2014, including for the first time a compact car. We’ve also seen Ford establish a new crack team of 85 staff to sort out Lincoln’s woes, and now it appears the Blue Oval is also requesting dealers start upgrading their showrooms.

We should be seeing the first of the new range of Lincolns as early as this November’s 2011 Los Angeles Auto Show when the wraps come off facelifted versions of the MKS sedan and MKT SUV. The new design calls for high-tech features as well as understated luxury, a sharp contrast to the ostentatious look the current lineup has with its toothy grille.

Some of the things we can expect include sleeker lines, adjustable suspension, advanced infotainment and telematics and improved quality levels across the board. Some specific features are to include retractable glass roofs, sound-reduction technology for the cabin and unique sheet metal. 

The first all new Lincoln will be a completed redesigned MKZ expected to debut late next year.

[The Wall Street Journal]
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  1. Ford please inject some fun and excitement into your Lincoln lineup and you may find younger buyers showing up at your dealerships. Think AMG, M series, SRT, etc.
     
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