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1978 AMX Showdown Is Hilarious: Video

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1978 AMC AMX showdown

1978 AMC AMX showdown

Given enough time, a whole set of doctoral theses could probably be written about the content of this 1978 AMC AMX ad, from gender roles to car design to the evolution of marketing. But we're not concerned with all of that: the video is simply hilarious.

Whether it's the Fonzie clone in the one car or the Mr. Rogers-meets-the-BeeGees guy in the other, the horrendously dubbed sound, the complete inability to produce a burnout or even any wheelspin at launch, or the ridiculous bragging over the AMX's 258-cubic-inch engine--a notorious slug better suited to crawling hills in a Jeep CJ (or an Eagle) than any sort of performance work--the video hits so many funky disco-era notes it's hard not to love it for its awfulness.

For a more high-brow look at the ad and its content, including a political angle with Mitt Romney, check out Marty Padgett's take over at TheCarConnection.

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Comments (3)
  1. Note the redline of 5000 rpm.
     
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  2. ..and notice that spectacular sidewall flex!
     
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  3. The 68-70 AMX was an authentic, unique muscle car/sports car. The 71-74 Javelin versions were comparable to the Z/28 or Mach 1 or the era. Beginning in 1975, the AMX was a badge slapped on a succession of terrible cars, beginning with the Hornet, then the Concord version you see in this video, then the Spirit. Kind of like the Mustang II versions of the Mach 1 and Cobra.
    The video is hilarious, especially the dubbed in car sounds. The 258 in those cars was a six cylinder truck engine, and sounded like crap.
     
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