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Did Audi Rip-Off Chrysler’s Imported From Detroit Ad Starring Eminem?

 
6 2,016 views Jun 1, 2011
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2012 Audi A6 Avant promo



The recently revealed 2012 Audi A6 Avant luxury station wagon may not be coming to the U.S. but does that mean Audi can release a promo video for the car that’s almost identical to one of this year’s most popular local car commercials?

We’ll leave you to be the judge as to whether or not the ads are too similar. One, as mentioned, is Audi’s new promo for its latest generation A6 Avant and the other is the famous ‘Imported From Detroit’ ad for the 2011 Chrysler 200 sedan, which starred rapper Eminem and featured during this year’s Super Bowl.

Interestingly, it’s not Chrysler that’s causing up a storm over the ad but rather Eminem's music publisher Eight Mile Style, which claims Audi used the music from Eminem's hit track ‘Lose Yourself’ for its A6 Avant promo video without authorization. The publisher is now reportedly seeking an injunction against Audi in Germany's Hamburg Regional Court.

After watching the ads below, let us know what you think in the comments section.

[Mashable]




HI-RES GALLERY: 2012 Audi A6 Avant promo




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Comments (6)

  1. fb_100000603867897 avatar Steve Warren Posted: 6/2/2011 12:18pm PDT

    Both are great commercials with different purposes for different markets that happen to use the same music. If Audi didn't get permission to use the music, shame on them. They'll surely pay - The music industry is extremely protective of copyrights, and rightly so. However, Chrysler 200 or Audi A6, I'd have to take the Audi.
     
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  2. fb_100001663981238 avatar Daniel Chavez Moran Posted: 6/3/2011 9:01am PDT

    The songs are similar but they are not the same. Eminem sucks at life and should quite complaining.
    Out of the 2 cars, Audi is far superior. Sorry, Chrysler, maybe Fiat will help you stop asking the US tax payers for money.
     
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  3. By Saabaru5 Posted: 6/3/2011 5:06pm PDT

    @Dan
    So who are you attacking exactly? Eminem? Chrysler? Both? Why?
    Sure Audi makes nice cars and has a more established luxury reputation then Chrysler does in recent times, but to me it is clear that Audi wanted similar marketing success for their A6 in Europe, so they copied a brilliantly successful American Super Bowl ad.
    It appears blatantly obvious to me that the marketing folks at Audi simply switched the 'Lose Yourself' beat around to make it seem original, but at that, they failed.
    They say that imitation is the sincerest form of flattery, so for that I say kudos to Chrysler.
    Plus, I'm glad our tax money did save Chrysler from following Plymouth down the black hole.
     
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  4. By Aaron Posted: 6/4/2011 12:34am PDT

    I suppose chrysler holds some sort of patent over stylized night shots and driving guitar riffs? No, I bet we could easily find a video that inspired the chrysler commercial. The major problem for chrysler here is that video comparison will inevitably lead to an unfair comparison of the vehicles. (the A6 Avant is a beautiful and capable german luxury; the 200 is dull and uninspired staple of Budget Rent-a-car) I would feel better about the GM bailout if they could actually design a car I want
     
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  5. fb_100001663981238 avatar Daniel Chavez Moran Posted: 6/6/2011 8:08am PDT

    Amen Aaron.
     
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  6. By james.courtney Posted: 6/8/2011 6:59am PDT

    @ Aaron.
    yes you can own copyrights to guitar riffs. The song is from the Movie * mile that Eminem wrote, so he owns the riff. Audi interpolated (remade) the riff and used it as their own. This is illegal.
     
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