Lincoln Voted Top Luxury Brand In 2011 Vehicle Satisfaction Awards

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2011 Lincoln MKX

2011 Lincoln MKX

Let us be the first to say that the results of the latest 2011 Vehicle Satisfaction Awards, conducted by influential auto industry resource AutoPacific, came as a bit of a surprise. Lincoln, arguably the most overlooked of luxury brands, was voted the ‘Top Premium Brand’ in the awards, as voted upon by more than 68,000 new car buyers and leasers across the country.

And if you thought Lincoln being voted the best of the premium brands was odd, Chrysler, with all its financial troubles of the recent past, was voted the ‘Top Popular Brand’.

The annual awards, now in their 15th year, looks at the responses of owners in the first several months of picking up their vehicles, more specifically, how satisfied they are.

The results are becoming increasingly crucial for automakers seeking to differentiate themselves in a world where even budget brands are now building cars capable of competing with the top end of the market. According to the survey’s backers, more than a third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new vehicle.

Other categories in the survey included the ‘Top Car’ award, which went to the Mercedes-Benz S-Class, and the ‘Top Truck’, which went to the Cadillac Escalade. For performance fans, the Porsche 911 was picked as the ‘Top Sports Car’.

Hit the following page to see what particular model was voted the most satisfying in each respective vehicle segment.

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Comments (3)
  1. That must have been heavily monitored polls. I can only imagine how can they can come up with such results. IMO, that Lincoln is anything but a popular car, and I am c car oriented guy. Since I saw first its concept model about four years ago at the Miami Auto Show, I saw it once again about a month ago, and that was it. Let me also say that because of work, I drive about 100mi/day round trip through various populated highways and mid class to affluent neighborhoods; my workplace consists of about 1000 professionals and 4000 customers with buy power and that Lincoln has never been a topic of conversation, rumor or comment. Never heard anything like I want to, I'm looking forward to, I am planing, or I would love to buy one...

  2. Does this not sound like a marketing ploy? Or how else would a Cadillac Escalade make it on this list?

  3. Lincoln has been named top in satisfaction multiple times by JD Power. I agree that they're overlooked as a brand, I think mainly because they're synonymous with Ford and Mercury. Now that Mercury has met its fate, hopefully Lincoln can pull away from Ford, design and feature-wise, and build a true top-tier luxury marquee.

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