It all started with Eminem and his appearance in Chrysler’s Super Bowl commercial for the new 2011 Chrysler 200. The title was ‘Imported From Detroit’ and the particular ad was centered around a theme of ‘Born From Fire’.
Since then we’ve seen one other Imported From Detroit ad, a special Mother’s Day version with Detroit Lions NFL star Ndamukong Suh, which had a ‘Homecoming’ flavor.
Now Chrysler has released its third ad in the series, this time with fashion designer John Varvatos making an appearance and a new theme of ‘Attitude’. Varvatos is now based in New York but his roots are in Detroit and this plays beautifully with the luxurious and stylish lines of the new 2011 Chrysler 300.
Hit play now and tell us what you think of the series in the comments section below.