Volvo Concept Universe Previews Next-Gen S80 Sedan: 2011 Shanghai Auto Show

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Volvo’s new owner Geely is keen to reposition the Swedish automaker as a ‘Tier 1’ luxury brand able to compete with the likes of BMW and Mercedes-Benz, though such a task is much easier said than done.

Acura is one such company that’s often stated reaching Tier 1 status as its primary goal but has still failed to deliver.

Volvo’s ambitions aren’t quiet as clear, as we’ve had both confirmations and denials of such plans, but perhaps the strongest hint comes from the unveiling of the new Concept Universe at this week’s 2011 Shanghai Auto Show.

Described as a design study for a future luxury Volvo sedan, the Concept Universe has been designed to suit the tastes of demanding luxury car buyers.

Stefan Jacoby

Stefan Jacoby

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Speaking at its unveiling, Volvo boss Stefan Jacoby said:

"We will listen very carefully to what the Chinese car buyers think of the design. Later, we will also show the Concept Universe in other parts of the world. This brings it into the global context we are aiming for with all our cars."

Jacoby also revealed that the Swedish automaker is currently working on a new platform dubbed the Scalable Platform Architecture (SPA), and that the new luxury sedan, due in the next few years, will be the first model to ride on the platform.

The SPA will eventually spawn all of Volvo’s large and mid-size cars, which  means you can bet that the upcoming luxury sedan will be the replacement for the aging S80, which was recently updated for the 2012 model year.

Stay tuned for future updates.
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Comments (5)
  1. Saab 9-5 anyone? Guess it won't matter much when Saab is history.

  2. @Stephen
    Funny I was thinking the same thing; that it looks like a 9-5 with a restyled front and rear fascia. I hope Saab survives, but the outlook has been quite grim recently.

  3. Let's hope that first image is just a way-off concept. I'm a huge Volvo fan and current owner, but that nose and headlight combo looks more like a 70s appliance than anything else.

  4. Volvofan,
    I couldn't agree more. this concept is ugly and shames the name of volvo. it's so ugly i wouldnt even want saab to make it.

  5. I like the grill, but it becomes a little too much with the front-lights in the same style. All the lines I mean.

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