The Veloster is the latest in an entire lineup of Hyundais that offer impressive styling and performance for a jaw-dropping price.
First came the success of the Genesis coupe and sedan, followed by the redesigned Sonata and Elantra and the surprisingly-luxurious Equus - and now the Veloster? Who the Hyundai do they think they are?
It throws an interesting monkey wrench into the small coupe segment, with contenders like the Honda Fit, Volkswagen Golf, MINI Cooper and upcoming Fiat 500, all fun and affordable cars in their own right. (At the very least, they're a massive practical joke on an American industry that believes their small cars are attractive because a commercial says so.) But even these appealing small cars will seem pedestrian once the Veloster Turbo hits showrooms.
Hyundai hasn't come out and confirmed the Veloster Turbo yet, but an announcement should be coming soon now that speculation is peaking. There may also be another trim on the way, as the car's website has specs listed for the base model, alongside two empty slots (likely for the Turbo and possibly an R-Spec trim).
Cars don't need to run on alternative fuels, come with paddle-shifters or feature alligator leather to appeal to new buyers. Hyundai is proving that with their recent entries and ups the ante with the Veloster Turbo, which appears to bring fun and affordability back to a market that has recently kept those things mutually exclusive.
Considering the impressive quality and value of recent Hyundai models, the Veloster could very well enter the segment over-qualified and under-priced, certainly under $20,000 even for the top-of-the-line model.