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Viknesh Vijayenthiran

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Vik is an Editor at High Gear Media and contributor for a number of sites within the High Gear Media network. He was a co-founder of Motor Authority... More

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2012 BMW 650i Coupe

The Chinese market is quickly proving to be a major boon for luxury automakers, none more so than BMW it seems, which has ranked first out of the top 100 most desired brands in China. According to a recent survey conducted by Hong Kong consultancy firm Clear Asia, BMW beat out the likes of Rolex and Apple in the glorified popularity contest.

BMW also beat out fellow automakers--and closest rivals--Mercedes-Benz and Audi, which ranked in eight and 12th spots respectively. According to researchers, the Bavarian automaker is seen as sexy, confident, exciting and sophisticated.

BMW is well aware of its strong presence in China. Not surprisingly, the automaker is thought to have skipped the recent 2011 Geneva Motor Show in favor of next month’s 2011 Shanghai Auto Show for the debut of a new M5 concept and 6-Series Coupe. Furthermore, BMW is also working with its Chinese partner Brilliance Auto to develop a new plug-in hybrid version of its 5-Series sedan, which is also expected to debut at the Shanghai event.

The latest Clear Asia survey was based on the results of more than 2,500 respondents. Interestingly, Clear Asia's parent company, Clear, conducted its own global version of the same survey and in that BMW came out third, behind Apple and Google.

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China surveys brands

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Comment (1)

Daniel Chavez Moran Posted: 3/16/2011 9:00am PDT

This is interesting how BMW is in the same categories as Google and Apple. I know that BMW has seen phenomenal growth in China, but I did not expect it to be at the top of the popularity pyramid. Hope BMW learns how to grow without going too big too soon.

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