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Video: Audi Highlights A6’s Aluminum Construction In New ‘Manipulation’ Ad

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The new 2012 Audi A6 is without doubt a technical marvel. Combining such technologies as radar-based cruise control and adaptive brakes, full LED headlights, a touchpad controller for the MMI interface, a range of fuel efficient yet powerful engines--including an eventual hybrid--and of course, the sophisticated quattro all-wheel drive system, it’s safe to say that the new A6 is one of the most advanced luxury sedans on the market.

But there’s another aspect that makes the new A6 even more special--its aluminum construction. While it doesn’t get the full aluminum treatment that its A8 big brother enjoys, the A6 employs a mix of lightweight aluminum and high-strength steel, which Audi calls ‘aluminum hybrid’ construction.

2012 Audi A6 aluminum and steel construction

2012 Audi A6 aluminum and steel construction

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According to its creators, the use of aluminum instead of steel for some of the car's components has helped save some 130 pounds from the overall curb weight and this in turn leads to better fuel economy.

Throughout the entire model line, fuel consumption in the A6 has decreased by up to 19 percent compared to the previous model.

And, in terms of consumption figures, Audi claims the A6 will outperform its competition.

For full details on the new 2012 Audi A6, click here. Otherwise, enjoy this new ad for the A6 highlighting the car’s aluminum construction.

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Comments (2)
  1. That's wonderful! Magnesium is also great in engine blocks and drive trains! Great read!
     
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  2. That commercial is awesome.
    Even better is what Audi is doing! I very much enjoy hearing about the advances to fuel efficiency that has been an industry move. I only wish it had started sooner.
     
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