American Ryan Hunter-Reay en route to victory in the 2010 Toyota Grand Prix of Long Beach
Photo: Anne Proffit
After wearing the colors of series sponsor IZOD for the past two years, Ryan Hunter-Reay will look decidedly yellow in 2011 as his Andretti Autosport Honda/Dallara/Firestone entry in the IZOD IndyCar Series has acquired sponsorship from shipping and logistics company DHL.
Ryan Hunter-Reay, who won the 36th annual Toyota Grand Prix of Long Beach in what was supposed to be a partial season last year with Andretti Autosport, ended up working the entire year with the team and earning seventh place in the season-long point standings.
In addition to co-primary sponsorship of American Hunter-Reay’s car, DHL also serves as associate sponsor for Briton Mike Conway. “Andretti Autosport has a history of success grounded in the same attributes required to be the first choice among logistic providers for customers – speed, reliability and a ‘team’ spirit focused on putting the ‘fans’ – our customers, at the center of everything we do,” said DHL’s senior vice president for corporate brand marketing Wolfgang Giehl. “We’re pleased to sponsor this winning motorsports team, which provides an excellent opportunity to promote the DHL brand and align with Andretti Autosport in US and global markets.”
DHL last flexed its sponsorship muscles with Team Penske in the American Le Mans Series, where it placed its bright yellow, red and white colors on two Porsche RS Spyder racecars. The new Indy car will be unveiled at DHL regional headquarters in Plantation, FL on Tuesday, March 8, with Hunter-Reay in attendance. The car makes its debut in the season-opening Honda Grand Prix of St Petersburg on Sunday, March 27.
Andretti Autosport senior vice president and chief marketing officer, John Lopes noted the team is “very excited to welcome DHL into our sponsor family. This is partnership that was born out of our great, long-standing relationship with DHL’s North American supply chain.”
Andretti Autosport intends to include IP hospitality platforms for DHL and its customers, in the major US, Canadian and Latin American venues.
© 2011 Anne Proffit