Mercedes Sneak Peeks All-New Models in Super Bowl Spot


Anybody paying attention to the commercials between handfuls of fried pork skins on Super Bowl Sunday got a glimpse of three as yet unreleased all-new Mercedes-Benz models. One of them we've told you about here at Sports Car Monitor already—the all-new SLK.

The other two are the roadster version of the SLS AMG and the new C-Class coupe. According to well-placed sources, the SLS AMG Roadster will officially break cover late summer, prior to being introduced at the Frankfurt motor show. The C-Class coupe will fill the gap in the U.S. lineup created by the demise of the CLK. It is expected to bow at the Geneva motor show in March.

Featuring a cameo appearance by an awakened-from-his-slumber Sean Combs, the spot follows a squadron of historic Mercedes-Benz automobiles racing to an undisclosed location in order to "welcome" the new models to the family. The first Super Bowl ad in the history of the company, vehicles spanning the 125-year history of the company are featured, including the 1886 Benz Patent-motorwagen

Perhaps in an effort to keep the cars somewhat close to the vest, the SLS and the C-Class coupe are the two cars farthest away from the camera when they exit the hangar at which all of the historic models gather. If you look closely though, you'll pick up the SLS & C-Class, (particularly in the screen grab from the spot featured above).

Those of you interested in the making of the spot will enjoy the video feature below, and for those of you that missed the spot yesterday, (because just like Travolta's character in the film Pulp Fiction came to realize, something always happens when you go to the bathroom...) we're running the extended version of spot below as well.


   

 
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