VWoA's CEO Jonathan Browning Intros 2012 Passat
Volkswagen announced today it will premiere two 30 second ads during the 2nd and 4th quarters of Super Bowl XLV, which will air on Sunday the 6th of next month.
The separate ads will be for the new 2012 Volkswagen Passat
, which made its debut earlier this month in U.S. trim at the 2011 Detroit Auto Show, as well as the next-generation New Beetle
, which goes on sale this fall.
For the Passat ad, Volkswagen has teamed up with Lucasfilm to create a Star Wars themed clip complete with a pint-sized Darth Vader who uses the ‘Force’ when he discovers the new Passat in his driveway.
For the New Beetle ad, Volkswagen has used a computer-generated beetle insect that races against a bunch of other vermin in a mythical insect kingdom.