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Video: Audi Super Bowl Commercial Says Goodnight To S-Class

 
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2011 Audi A8

There's nothing wrong with a little friendly ribbing, but Audi has been known to get right up in BMW's and Mercedes' faces with its ad campaigns. The latest, a 60-second spot for the Super Bowl, does it artfully, if less obviously.

Based on the 1947 children's book Goodnight Moon by Margaret Wise Brown, the commercial goes through a litany of good nights, each intended to signify the putting to bed of the Mercedes-Benz S-Class and its replacement by the Audi A8.

Think what you will of the intra-German rivalry, it's a pretty classy way to slam the competition. Some might find it treads a bit closely to Cadillac's "red blooded luxury" theme, however.

[Audi]

 



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Comments (4)
  1. Is this the best thing they could come up with?? Let's just put down our competitor.. sure that's a great way to promote yourself.
    Funny, but I'd prefer the S-Class over that new A8 anyday.
     
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  2. Audi need to get a designer to make their cars looks more fun and exciting. As most Audi models are today, IMO are conservatively boring. I only like the interiors on most of their model range but I do like the A5 coupe. Lastly, the Mercedes S-class made this A8 looks like a Volvo 240 GL.
     
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  3. Sorry but, I don't think immaturely saying we're better than you through a commercial is classy. Showing why a company thinks its car(s) is(are) the best (without pointing fingers) is very classy.
     
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  4. Not the best ad, but I'd pick the Audi.
     
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