Hong Kong Witnesses First Aston Martin One-77 Crash

2013 Volkswagen CC Gets Sporty R-Line Trim

Formula 1 Monaco Grand Prix Weather Forecast
Sarrazin Gains Final Seat For Toyota Racing At Le Mans

Indy 500 Carb Day Practice To Franchitti; Dixon Takes IZOD Pit...

Volkswagen Golf R Cabrio Patent Photos Revealed
2013 Cadillac XTS Configurator Launched

BMW Zagato Coupe Unveiled At Villa d'Este

New Firestone Indy Lights Formula For 2014

Is Slow-Selling, Hyperlux Maybach On The Chopping Block?

Nelson Ireson

Editor BIO

Nelson is an Editor at High Gear Media focusing on reviewing cars and covering the hottest topics in luxury and performance cars, car culture, and... More

LATEST ARTICLE
Volkswagen Golf R Cabrio Patent Photos Revealed
What to do if you love the Volkswagen Golf R, but just can't do without a drop-top car for summer?... Read More

#3LEADERBOARD RANK
5443ARTICLES CONTRIBUTED
205COMMENTS POSTED

1 525 views Jan 13, 2011

Follow Nelson

Add to circle

2011 Maybach 57

HI-RES GALLERY: 2011 Maybach 57

Daimler's distress over the dismal Maybach brand is apparently growing, with Dieter Zetsche saying all options are on the table, including getting rid of Maybach altogether. The news isn't surprising, especially on the heels of news late last month that Aston Martin might be tapped to design and build future Maybachs.

Maybach's sales figures have never been strong, even in relation to other stratospheric hyperluxury brands like Rolls-Royce or Bentley. Continued stagnation, an aging product line, and little apparent business reason to keep the brand around could lead to its death.

If Aston gets involved, however, it could be the breath of life. Aston has proved its ability to pen a stunning vehicle, and though its cars tend toward the heavy/luxurious side of the GT spectrum it lives in, that lends itself perfectly to building ultra high-end sedans.

Maybach could be too heavy a burden for even Aston to lift, however, especially as Aston is an independent, privately owned carmaker without the deep pockets and parts bins to be found at Daimler.

We're still intrigued by the idea of an Aston designed and built Maybach, so here's hoping the brand clears Zetsche's bar for continued existence and the partnership with Aston plays out.

[Luxist]