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Video: 2012 Buick Verano Unveiling At The 2011 Detroit Auto Show

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We know you've seen the photos and read up on the details of Buick's new compact luxury sedan, but if you weren't in Detroit, you didn't get to see the unveiling as it happened. We've got you covered.

The flash and bang is all done with pretty quickly, followed by a detailed description of the car by vehicle line executive Jim Federico, complete with background on why Buick chose to do what they did with the Verano.

All the fun of the actual show without the stale coffee perfume or the 300 mm lens jabbing you in the back.

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Comments (10)
  1. Nothing about the exterior of this car says "premium". Honestly, everything about the exterior, and most of the interior, says "warmed up Cruze" to me. At least the powertrain differentiates it somewhat from Old GM practices.
     
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  2. Geeze, how much money did GM waste on this thing? This is the small luxury sedan Buick thinks will drop their average buyer age from 89 to 31? Give me a break, nothing says "youth demographic" like portholes on the hood. A joke.
     
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  3. I'm 27 and will be considering this car as an option for my next purchase. I love the size of the Cruze, perfect for where I live, but hate how cheap it felt. If the interior quality of the Verano turns out to be as good as GM claims, then I'm sold. I couldn't care less what badge is on the front.
    One thing i must note, however. I HATE those chrome eye-brows on the rear lights. They look very tacky, I can't imagine how so many people at GM would have said they look fine.
     
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  4. The Lacrosse is one of the best looking cars on the road today with near perfect portions, I wish I could say the same for the Verano. The front and back quarter windows cheapen the look. The "eyebrows" in the back are interesting but quirky. I'm interested to see what Buick does with its upcoming baby Enclave (Encore).
     
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  5. GM should stick to selling this pos in Aisa. This is an old mans car and even old men (born pre 1950's)dont want to be buying it. There is such a thing called loyalty but not at any cost. GM please give us something we can sink our teeth into. Buick is not it. Now Cadillac has come a long way. At least with the CTS anyway. I hope Caddy can pass off some of that secret sauce to their other models. Time will tell. Anyone who is 27 does not need to consider Buick. It is and will always be an old mans car.
     
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  6. GM should stick to selling this pos in Aisa. This is an old mans car and even old men (born pre 1950's)dont want to be buying it. There is such a thing called loyalty but not at any cost. GM please give us something we can sink our teeth into. Buick is not it. Now Cadillac has come a long way. At least with the CTS anyway. I hope Caddy can pass off some of that secret sauce to their other models. Time will tell. Anyone who is 27 does not need to consider Buick. It is and will always be an old mans car.
     
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  7. I would not call this an "old mans car", but I will agree that college kids and speedsters need not apply. That is not the market that Buick is aiming for. There is a market for this nice looking car and it obviously is not you.
     
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  8. NOt an old man's car at all. Maybe it was considered that for some time, but to say that Buick will ALWAYS be an old man's car is absurd. As with all brands, car makers are transitioning all the time. Im 31, and i would absolutely consider this car. I currently drive an Accord, have owned a Nissan, and my first car was a Buick. Being 31, I guess i should just go out and by a civic according to some of these posts. Some of us value safety and comfort. Never a safer and more comfortable ride than my BUick. I guess you always remember your first.
     
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  9. I like this car. It has a nice interior. This is much better than I initially thought when I heard GM was offering a small Buick based on the Cruze platform. This is more akin to the similarity between Acura Legend / Honda Accord than, say, the Buick Skyhawk / Chevrolet Cavalier of the 80's.
    Overall, I'd say the styling is a good bit more impressive than the Lexus HS, and not that far behind the Lexus CT or Audi A3 in terms of looking "premium." A good entry level car. It's quiet, and people that might otherwise have bought a Camry or used Lexus will be very satisfied with this car.
    Could it have been great? Well, a sportier car could have helped: a "baby" Regal, a latter day Integra with a manual tranny and sleeker lines would have really made a splash.
     
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  10. I am tired of the posters who believe "their" view is representative of the masses and their opinion is gospel. This car will never appeal... Nobody would ever consider a Buick... Nothing about this car premium... Everything about this car is bad... talking only for the sake of hearing yourself talk blah, blah, blah.
    I guess I should NEVER expect anything better out of such opinionated jackasses!
    My opinion is that this is a great looking car, as is the new Regal. I turned 36 today, so I am more than likely close to the target age, and will definitely consider a Buick for my next vehicle.
    Keep up the good work GM!
    ;p
     
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