
2011 Dodge Challenger 392 HEMI
Chrysler has introduced new versions of its 300 and Dodge Charger sedans for 2011 but there won’t be any high-performance SRT8 models to go along with them, according to latest reports. This means that in 2011 there will be just one of Chrysler’s Street and Racing Technology prepped vehicles, the
2011 Dodge Challenger SRT8 392.
Speaking with
Inside Line, Chrysler spokesman Jiyan Cadiz explained that the automaker was shrinking its performance lineup to focus on more mainstream models, or the “meat of the market”.
"Based on our launch cadence, we wanted to attack the meat of the market," Cadiz said. "(The SRT8 models) traditionally have been the most expensive (in the lineup)."
Reflecting this strategy was yesterday’s
pricing announcement for the new 2011 Chrysler 300, which comes onto market with a lower starting price than the 2010 model and just four trim levels: the Chrysler 300, 300 Limited, 300C and 300C AWD.
Fans of the SRT division shouldn’t be too saddened, however. Last year prototypes for a
Dodge Charger SRT8 and a
Jeep Grand Cherokee SRT8 were spotted, suggesting that new performance models are in the works but not due until sometime next year or beyond.
[
Inside Line]
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By rickmyers Posted: 1/8/2011 7:21am PST
By Bill Burke Posted: 1/8/2011 9:35am PST
I agree that Chrysler must go upscale and offer upscale packages( badged luxury groups)that enhance the Chrysler brand as Americans interpret Chrysler. I believe that we should see a revival of a unique Imperial as a Mercedes/Lexus competitor, the Crossfire as a luxury halo sports car, and never go below the 200 in the market. This is why I personally oppose the introduction of compact Lancia models to the Chrysler line-up that would work better as Dodges.
I'm sure we will see a Charger SRT in Daytona and Super Bee models in 2012 since it "works" with Dodges performance image. Dodge has hit a sweet spot with the Charger and it will be cultivated for sure.
By Sally Jones Posted: 1/9/2011 3:03pm PST
You gotta do from behind closed doors. Like Chrysler is doing with their brand. Before you know it, they'll be busting through the door yelling, "Real George!" and "Cool Man!" and acting like a real Bee Bobber. Damn skippity.
By Bryianna Posted: 1/31/2011 1:07pm PST
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