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Audi Considering New A9 Flagship?

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While it may seem like overkill, Audi is reportedly considering a new four-door coupe model positioned above its current A8 flagship sedan and packed with the company’s most advanced technology.

Designed to take on premium rivals like the Porsche Panamera, Mercedes-Benz CL-Class and the upcoming BMW 6-Series Gran Coupe, the new model would likely be called the A9 and appear no earlier than 2013.

We’re sure you’re thinking that Audi has enough svelte four-doors with the A5 Sportback and new A7 but there’s a good reason to develop yet another one. Just as the Audi R8 and Lamborghini Gallardo share much in common, a new A9 could potentially share its platform with a production version of the Lamborghini Estoque concept car, which has long been hinted at for production.

“The project isn’t officially confirmed for production, but work is progressing on the business case, both at an accountancy and engineering level,” an inside source revealed to the guys at Autocar.

If given the green light, both cars--the A9 and production Estoque--would ride on a modified version of the same platform underpinning the new 2011 Audi A8. Production would take place on a single line at Audi’s Neckarsulm factory and possible engines could include a twin-turbocharged 4.0-liter V-8, a new 6.3-liter W-12 and a V-6 turbodiesel.

[Autocar]
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Comments (2)
  1. Definitely overkill. Audi should invest in bringing more of the S and RS models stateside, along with fast tracking future models of their best sellers A4/A5. The A7 hasn't even hit our shores and we know we won't get the A5 sportback or A1, so why build something further upmarket that you probably won't offer to one of the largest markets in the world? IMO, since A5 Sportback exists, they should have just gone all out on the A7 and pushed the design, along with the engines further upmarket. I think they are rethinking the whole hatchback design, since Americans are more poised to buying sedan-like vehicles. Seeing as the Porsche and Lamborghini are owned by VW group, wouldn't this essentially be cannibalization?
     
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  2. I think it's just Volkswagen being smart by not wasting one platform for just one car, and looking at the group, Audi ( A9 ) seems to be the right brand to share with Lamborghini ( Estoque ) ( and possibly Bugatti { Galibier } ).
     
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