Imported From Detroit: New Chrysler, Dodge Slogans Leaked?

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2011 Chrysler 300

2011 Chrysler 300

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With Sergio Marchionne and Fiat now running the show, Chrysler and its sub-brands are rapidly working to reinvent their images. The latest in the litany of leaked plans? New slogans for Dodge and Chrysler.

At least, the slogans purport to be the real deal. They're certainly just humorous enough to be serious. Without further ado: Dodge's new slogan is said to be "Life Is Best When Driven" while Chrysler's is "Imported from Detroit."

While the Friedrich Nietzsche would be proud of the aphorism that is Dodge's slogan, it's Chrysler's that really perks our ears. A tongue-in-cheek acknowledgement of Fiat's role within the company? A nod to the Lancia underpinnings being borrowed at breakneck pace? Rolled into a humorous, yet patriotic wrapper? Can this really be Chrysler?

We're not calling this one solid yet, but, for once, we like where it's headed.


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Comments (7)
  1. That's exactly what they needed... a new slogan. That's why Chrysler's sales are in a nosedive. The slogan is the problem. Glad they fixed that. Sales should skyrocket now.

  2. Rich, I'm not sure where you're getting the idea that Chrysler's sales are in a "nosedive." They're up 17% year-on-year overall.

  3. I work for an ad agency and I think I'd fire my copywriter if that was the best he or she could do.

  4. I like them both. Either way, it is more "new" for the marques, it should have a positive impact.

  5. 17% increase largely due to sales to rental fleets....

  6. Adamk, you are a moron. It is genius.

  7. Adamk. I am with Brian. 1. You are indeed a moron. 2. The slogan is brilliant. When you see how it was used in the Superbowl commercial (rated top-5 by the pundits and by Facebook "likes") you begin to understand its power. I like where Fiat is taking this company. Watch what happens next. You ought to be impressed.

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