Hong Kong Witnesses First Aston Martin One-77 Crash

2013 Volkswagen CC Gets Sporty R-Line Trim

Formula 1 Monaco Grand Prix Weather Forecast
Sarrazin Gains Final Seat For Toyota Racing At Le Mans

Indy 500 Carb Day Practice To Franchitti; Dixon Takes IZOD Pit...

Volkswagen Golf R Cabrio Patent Photos Revealed
2013 Cadillac XTS Configurator Launched

BMW Zagato Coupe Unveiled At Villa d'Este

New Firestone Indy Lights Formula For 2014

Battered Ecclestone Uses Bruised Mug For Hublot Ad

Nelson Ireson

Editor BIO

Nelson is an Editor at High Gear Media focusing on reviewing cars and covering the hottest topics in luxury and performance cars, car culture, and... More

LATEST ARTICLE
Volkswagen Golf R Cabrio Patent Photos Revealed
What to do if you love the Volkswagen Golf R, but just can't do without a drop-top car for summer?... Read More

#3LEADERBOARD RANK
5443ARTICLES CONTRIBUTED
205COMMENTS POSTED

1,924 views Dec 7, 2010

Follow Nelson

Add to circle

Bernie Ecclestone's bruised face featured in Hublot ad

Enlarge Photo

If you haven't heard about Formula 1 boss Bernie Ecclestone's brutal mugging by now, you're probably not all that into F1. But even non-fans can appreciate the ability to extract humor (and sponsor attention) from a very painful situation, evidenced by the latest Hublot ad.

Featuring Ecclestone's heavily bruised eye and mouth, the ad for the official F1 King Power watch quotes Ecclestone saying, "See what people will do for a Hublot." That's because his beating was conducted, in part, to relieve him of the Hublot watch he was wearing at the time, as well as other jewelry and valuables.

The story behind the ad? Ecclestone actually sent the photo to Hublot, along with a note containing the attributed quote. Hublot credits the ad to Ecclestone's desire to "show defiance to his attackers," according to YallaF1.

Lemons, meet lemonade.

[GMMF1, YallaF1]