Hong Kong Witnesses First Aston Martin One-77 Crash

2013 Volkswagen CC Gets Sporty R-Line Trim

Formula 1 Monaco Grand Prix Weather Forecast
Sarrazin Gains Final Seat For Toyota Racing At Le Mans

Indy 500 Carb Day Practice To Franchitti; Dixon Takes IZOD Pit...

Volkswagen Golf R Cabrio Patent Photos Revealed
2013 Cadillac XTS Configurator Launched

BMW Zagato Coupe Unveiled At Villa d'Este

New Firestone Indy Lights Formula For 2014

The Cajun: Porsche's Next Logical Step

Justin Goldstein

LATEST ARTICLE
The Cajun: Porsche's Next Logical Step
In the past several years Porsche has been venturing into new territory. While doing so, it has... Read More

N/ALEADERBOARD RANK
4ARTICLES CONTRIBUTED
0COMMENTS POSTED

955 views Dec 1, 2010

Porsche logo

Enlarge Photo

In the past several years Porsche has been venturing into new territory. While doing so, it has undergone somewhat of a personality change. First, it softened up its image a bit with the introduction of the ultimate soccer mom vehicle, the Cayenne SUV. Then, it showed its classier side with the four-door Panamera. Now, the company has decided to bring on a new addition to the family. It comes in the form of a baby SUV with the code name, Cajun.

Porsche is saying all of the right things when it comes to their newest project. A few adjectives have been thrown around to describe the car, including "light weight, agility and handling". Also, the boys in Stuttgart plan to take a page out of Audi's playbook, as the mini-ute will be "loosely based" off of the Audi Q5.

What I find to be most interesting is who the company is saying this vehicle is for. The company says that the Cajun will attract "younger customers" to the brand and will be priced as an entry-level vehicle. I wonder how this will sit with those who once saw Porsches as an exclusive commodity, that you purchased after your hard work had paid off.

The Cajun is not for everyone. Along with a terrible name, its entry-level price can allow some very lucky teenagers to enjoy it as their first car. Although, I believe this car represents a business model that has allowed Porsche to survive in recent years. The company can no longer rely on vehicles with limited use such as the Boxster or 911. Also, there are very few customers in this recession looking to purchase the ridiculous GT2. In today's market, consumers are looking for the most functionality and fun for the best price. Porsche's newest trait, practicality, may be what allows the company to continue on.