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Report: AMG Eyeing Ducati Takeover, AMG-Branded Motorbikes Possible

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Last week we first heard that AMG and Italian motorbike manufacturer Ducati were forming a partnership, initially surrounding the cooperation over common marketing activities, but with any such deal there is always the potential for the relationship to develop further.

While such a possibility may be several years away--at the earliest--there's no doubt that executives are examining it. Speaking with Autocar at last week’s 2010 Los Angeles Auto Show, AMG and Ducati revealed that they were “currently examining further activities and strategic steps they might undertake together in the near future”.

One insider, however, went further, suggesting that a “high-performance” AMG-badged Ducati may eventually be released to help the Mercedes go-fast division improve its fleet-wide fuel economy and emissions levels. The move would also help lure a younger clientele to the AMG brand, one that may not be able to afford its four-wheel models until much later, thereby building brand loyalty among a customer base that AMG currently does not have.

The story doesn’t end there as a chance that AMG may even takeover Ducati, offering the Italian motorbike manufacturer access to greater investment and technology. The two firms are certainly well suited for each other as both have a history of motorsports participation, high performance vehicles and plenty of exclusivity.

For all the official details on the partnership, check out our previous story by clicking here.

[Autocar]
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Comment (1)
  1. Yawn, this is much ado about nothing. In fact it makes as much sense as an announcement that Trojan was partnering with Arai. Just because both are in the protection business, doesn't mean one adds value to the other.
    Ducati has no problem creating high performance motorcycles that lead their class in both performance and technology. Let's hope that Affalterbach stays out of Bologna's way.
     
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