AMG and Ducati announce partnership
AMG and Italian motorbike manufacturer Ducati have announced that they will work closely together going into the future. The initial aim of the cooperation between the two performance firms is to develop common marketing activities but further down the track we could see the relationship develop further.
The cooperation agreement was signed today, during a press conference at the 2010 Los Angeles Auto Show, with the CEOs of both firms, Ola Källenius from AMG and Gabriele del Torchio from Ducati, present.
The first visible results of the cooperation will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP team as an Official Car Partner from 2011, for example. During selected AMG events, participants will be able to take test drives with Ducati motorbikes, and Ducati customers will similarly have the opportunity to familiarize themselves with the latest AMG high-performance cars at events.
The two firms are certainly well suited for each other as both have a history of motorsports participation, high performance vehicles and plenty of exclusivity. Surprisingly, Ducati, which was founded in 1926, initially produced components for radios and didn’t start building bikes until 1946.