What is a cure?
The term seems to have a variety of associations including the solution to an epidemic--or the name for a classic English rock band.
However the new Audi A8 seems to offer a new definition the solution to boredom. Whether it is the average consumer or auto-enthusiast, we have all been suffering through a period of just the same old thing from some of our favorite auto manufacturers This is where Audi swoops in like Superman to save the day for a bargain price.
The new A8 starts at $78,050 for the short-wheelbase version. Even when giving up the extra leg room, you still get a ton of standard equipment including Audi's MMI Navigation (their version of iDrive), Bose's top of the line surround system and Audi's LED lighting system that can remind you of a Spielberg science fiction film. However what I find to be the most valuable piece of standard equipment, is the company's highly regarded quattro all-wheel drive system. You see where the competition offers their 4MATICs, Xis and 4Ss for additional thousands on top of the MSRP, Audi has decided to throw it into the price like a goodie bag at a birthday party.
This German brute's optional equipment is simply marvelous. Consumers can have their pick of 22-way driver and passenger comfort seats with ventilation and massage functions, four-zone climate controls and night vision assist. Also, you can opt to have your rear seats enjoy the same heating and cooling that's warming the butts of those up front, along with choosing what type of suspension you want to ride on.
Audi has left no stone unturned in the design of their flagship sedan. If Iron Man uses the R8 to attract the ladies, this could certainly be the vehicle to use to go his kids' soccer game. The exterior is sleek and well-executed, mixing a sporty presence with classic German sedan looks. The same goes for the interior, as the cabin consists of easy to use ergonomics and even a fancy gear lever that looks like something out of Star Trek. The seating makes you feel comfortable but can also keep you in the mood to speed up your trip.
The A8 is not only a cure for the same old thing, but it now serves as the benchmark for how an automobile company should produce their top of the line sedans. Consumers are already spending nearly $100,000 for these vehicles, so why not make something as functional and practical as AWD a standard option, especially for those drivers in the northeast of the country? Why not give customers the best bang for the buck possible in a struggling global economy?
Time will tell how Audi's new star fares in the market against the other big boys such as the S-Class Mercedes and 7-Series BMW. And how will its driving characteristics fare against the more performance-oriented Porsche Panamera? On paper, it seems to already have a leg up on the competition.