What happens when you are world renowned sports car company with almost 80 years of automotive performance and racing experience, and your most popular model is a sedan? Reap the reward of course. And that is exactly what Porsche is doing as the sale numbers for the 2010 Porsche Panamera are finally trickling in.
Bernhard Maier, Member of the Management Board for Sales and Marketing of Porsche AG, said, “Our corporate strategy of value-oriented growth has proven itself to be a successful model: With the Panamera, Porsche has clearly positioned itself with the sportiest automobile in the high-end and luxury-class market and achieves already a 13 percent share of its segment today.”
The Porsche Panamera was designed to go head-to-head with competitors like the BMW 7-Series and the Mercedes-Benz S-Class, offering a decent amount of performance and a high-level of luxury rarely seen in Porsche’s other offerings.
Since its debut, the Panamera has gone on to sell 22,518 models within the first year alone. The Panamera 4S has been the most popular model sold, with its naturally aspirated 4.8-liter V-8 engine producing 394 horsepower and 360 ft-lb of torque, selling 9,349 units.
The largest market for the Porsche Panamera is here in North America. In the U.S, Los Angeles has become to number one Panamera locale, with 890 four-seaters already cruising around southern California. New York City came in second with 760 Panameras on the streets there. Surprisingly, the 3.6-liter six-cylinder-model, which was introduced just a few weeks ago, has been selling well, with 2,390 units already customer’s driveways.