Lumma Design Cures Lookalike Syndrome With BMW 7-Series Kit
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Lumma Design BMW 7-Series
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With the introduction of the fifth-generation BMW 7-Series in 2009, came a more mainstream look. BMW reverted to the styling tradition it mined before the controversial chief of design Chris Bangle was told to change BMW's looks back in 1992.
Many critics found Bangle’s (and his lieutenant, Adrian von Hooydonk's) designs polarizing, particularly his take on the 2002 7-Series. And despite the fact that car went on to become the best-selling 7-Series BMW of all time, the company's cars are today more conservative in design, and starting to all look pretty much alike.
At a recent BMW press conference, the current 7-Series cars were parked next to the new 5-Series cars. We found ourselves having to work our way down the back of the row (where the badges are) to pick out the 5s from the 7s.
Lumma Design aims to erode that issue with its absolutely gorgeous carbon fiber aerodynamics package designed specifically to enhance the new 7-Series BMW. It's so well executed, it's a shame to call it a kit, since the package lends the big BMW a more self-assured appearance.
While the deeper front air dam, side skirts, rear diffuser, and wheel arch extensions are obvious at first glance, the attention to detail sells it. The exterior mirror caps, the kidney grille frame, door handle covers, trunklid trim and four-piece pillar trim set for the doors and mud guards transform the 7-Series into something really distinctive. The 22-inch light alloy rims fitted with 265/30 high-performance Vredestein tires in the front and 295/25 in the rear cap it all off perfectly.
While the majority of the package will fit all 7-Series models, the deep doorsills are designed specifically for long-wheelbase versions of the car. And it's all done without the "add-on" look.
If you’re a BMW 7-Series driver with a yen for more exclusivity, check out the Lumma Design Web site.
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