2010 Cadillac CTS-VEnlarge Photo
It seems that American manufactures realize that in order for their performance cars to get a world-class rating, they need to do some development at the Nürburgring. The big guns from Europe and Japan have gone to Germany to pronounce their lap times for a while, so it’s nice to see companies like GM doing some lap times for their cars.
The Cadillac CTS-V was the fastest four-door sedan around the track, with a time of 7 minutes, 59 seconds. This record stood up until recently when the Subaru WRX STI beat it by 4 seconds. Still, the Cadillac is the fastest four-door in the luxury market, faster than the class-standards at Mercedes-Benz and BMW. By beating these cars, GM has the bragging rights to go ahead and shoot a commercial.
Inside Line is quick to point out that the director of the commercial, Jeff Zwart, is the same person to break a record time up Pikes Peak in a Porsche GT3 RS last month, so Zwart is quick to point out he knows how a car performs and how to make the shots look as good as possible.
The video is a great example to what goes into making a performance car commercial, and you can almost hear the reservation in the German drivers' voice as they try to complement an American car that's defeated the home team for now.