Toyota Buys Rights To The Supra Trademark

1997 Toyota Supra

1997 Toyota Supra

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 It’s no surprise that when it comes to appliance cars, Toyota is at the top. Their cars like the Corolla and Camry are great at taking somebody from point A to B in comfort for relatively little money. People who want to buy a car with some passion would do better buying a Honda or Mazda.

President Akio Toyoda wants to change this perception by bringing some Toyota sports cars to the showroom. Most of the media focus is on the upcoming FT-86 which should show up in 2011, but recently Car and Driver has reported that the company has bought the trademark rights to their classic Supra name.

What makes this news a bit more interesting is that Toyota didn’t bother with renewing their claim to the name back when it expired in 2006. So for four years they chose not to protect the name of the company’s most iconic cars of the later 20th century.

However, don’t expect a sports car from Toyota with a Supra name anytime soon. Car manufacturers like to keep hold of car names and trademarks well after they stopped making them, just in case they ever decide to build a new one.

[Source: Car and Driver]

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Comment (1)
  1. I bought my first Toyota 3 years ago from NJ toyota and I'm thrilled with the way it has performed. I've started to really fall in love with Toyota's and was thinking about purchasing a Supra, just for a little fun. I don't understand why they haven't made an updated model for such a great line. I think it's time Toyota bring the Supra back.

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