Chevrolet Starts The Corvette Engine Build Experience: Video


When it comes to high-end cars, customer-related programs are nothing new. People buying European cars have the option of personally picking up the car at the factory, tour Europe, and drop their car off at a port to have it shipped back home. Other programs include going to the company’s testing facility to get to know their high-performance machine better.

Now General Motors Company [NYSE:GM] is taking it one step further when it comes to Corvette customers who want a Z06 or ZR1. Starting in 2011, Chevrolet will start the “Corvette Engine Building Experience,” a program that will let the owners build the LS7 or LS9 engine for their ordered car.

This is possible thanks to the building process that goes into each world-class Corvette. Instead of being built on an assembly line, each engine that goes into the Z06 or ZR1 are built by a single person throughout the building process at the Wixom Powertrain Complex's Performance Build Center. The program will allow the customer to come to Wixom, and under the supervision of a trained engine builder, give a hands-on experience of what goes into building their car.

Much like a European delivery, the program will cost extra: $5,800 plus traveling expenses to Michigan. It is almost guaranteed that the customer will get a custom tag on the engine saying that they built the engine. How many Porsche or Ferrari owners get that bragging right?

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