Special Edition Mopar '10 Dodge Challenger Debuts from Chrysler

The Mopar brand has been around for decades providing performance parts and service for all Chrysler vehicles but never has the brand lent its name to a special edition vehicle.  Well those days are over as Chrysler is proud to introduce the Mopar '10 Dodge Challenger, the first vehicle to adorn the Mopar brand name.  Dodge and Mopar collaborated to create a "Mopar Modified" 2010 Dodge Challenger R/T which features the 5.7-liter HEMI V-8 with a host of goodies including a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover.  The Mopar '10 Challenger comes in Brilliant Black with your choice of three accent colors: Mopar Blue, Red or Silver.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround and a functional vented T/A style hood with vintage hood pins.  The interior features Katzkin leather seats, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles and a serialized dash plaque with Mopar '10 branding throughout.

The Mopar '10 Challenger will be price from $38,000 for the automatic trans and $39,000 for the manual six-speed trans version.

Read more about this exciting new Dodge Challenger below in the press release.

Press Release:

Company Continues to Leverage, Grow Mopar Brand

- Mopar '10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar '10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."

Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar '10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.

Source: Chrysler