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Mazda’s Nagare Styling Philosophy To Change


2008 Mazda Furai concept

2008 Mazda Furai concept

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 The styling on current Mazdas, called Nagare after one of their concept cars, is either a love it or hate it proposition. The front ends of the Mazda 3 and MX-5 seem to be smiling, but some prefer the older, more serious styling that preceded the new cars.

Auto Express is reporting that Mazda will no longer follow the Nagare styling philosophy.  Laurens van den Acker was head of global design for Mazda and champion of the Nagare style.
He designed most of the latest concept cars like the Ryuga, Hakaze and the race-inspired Furai. Recently van den Acker left the company to design for Renault, and with it goes his styling.

Peter Britwhistle, head designer for Mazda Europe, said that the new direction for Mazda’s styling will be like a “Japanese Alfa Romeo” with fun to drive cars with a premium feel to them.

The latest head of global design is Ikuo Maeda, whose new styling direction is being called “thrusting motion.” Don’t get too attached to the name, as it’s a too sophomoric name, said Britwhistle.

[Source: Auto Express]

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