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BlueSport Delayed Due To Audi, VW, Porsche Infighting


2009 volkswagen bluesport roadster concept live 01 1

2009 volkswagen bluesport roadster concept live 01 1

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 It takes money to develop a new platform, but having a company with multiple branches helps spread the cost around by sharing the platform. When Volkswagen debuted their BlueSport roadster, it was universally praised and noted for being a very production ready concept. But Automobile is reporting that the BlueSport’s production is being delayed because their partners, Audi and Porsche, don’t want to deal with another sports car right now.

The issue is that Porsche doesn’t want another entry-level sports car, which would be the 356, coming out in a similar time frame as the next Boxster Refresh. Another issue is that Porsche doesn’t want to deal with a cheaper car out performing a more expensive one, as the Cayman S does compared to the 911 Carrera.

Audi is having some issues of their own. The R8 isn’t moving as quickly as the company would like now since it’s no longer the “supercar of now.” Audi doesn’t need to deal with trying to advertise and sell a car slotted between their TT and the R8 until sales rebound.

Another issue is that Volkswagen is busy developing their next-generation cars and the development of the low-volume BlueSport is low on their “need to get out” list. The company wants Porsche to develop to develop the mid-engine platform because of their sports car know-how.

The BlueSport is the most interesting concept to be built as an affordable sports car, besides Toyota’s FT-86, and would definitely brighten up the landscape with its presence.
[Source: Automobile]

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