Is The BMW M3 Frozen Gray Coupe Special Enough?


2011 BMW Frozen Gray M3 Coupe special edition

2011 BMW Frozen Gray M3 Coupe special edition

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BMW unveiled a new version of the M3 called the Frozen Gray Coupe Special Edition.There are no performance modifications to be had. What makes the car special is are the exclusive cosmetic choices which include new 19 inch wheels, matte-gray paint, and the interior done in Fox Red and black two-tone Novillo leather. The cost of this limited edition M3 is around $77,600 and only 30 will be made. Check out our fellow site Motor Authority's post on the new edition for the full list of options.

2011 BMW Frozen Gray M3 Coupe special edition

2011 BMW Frozen Gray M3 Coupe special edition

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It’s a nice looking car, but excuse car-lovers everywhere for not being too impressed. The rest of the world gets the limited edition M3 GTS which does have a special paint color and interior, but also with 30 more horsepower and 419 less pounds to carry around. Sold in the States, the GTS would have cost more than $100,000, which doesn’t make good business sense to BMW.

Naysayers should keep this thought in mind. Ordering a BMW Individual M3 Coupe would cost more than what BMW is asking for this special edition.  Build a similarly equipped M3 with standard paint ends up at a price of $76,759, nearly $1,000 less than the Frozen Gray Coupe Special Edition. BMW Individual paint jobs cost over $2,500 for standard colors alone, something not in their catalog, like matte paint, will be even more expensive.

People may be moaning that the car doesn’t have the performance chops, but what makes this special is that for the money, owners will get you something very special at nearly the regular price.

 
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