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Akio Toyoda Wants Affordable, Fun and Green Cars


2009 Toyota FT-86 Concept

2009 Toyota FT-86 Concept

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It’s no surprise that there is a serious lack of affordable sporty cars in Toyota’s lineup. The Lexus LFA is sold out, the ISF is over $50,000 out of reach of many car buyers, The Scion TC is pretty much a two-door Camry and the Tacoma Xrunner is still a Truck. The last real sporty models were back in 2005, when Toyota axed the MR2 Spyder and the Celica from the United States.

Autoweek reports that CEO of Toyota, Akio Toyoda, is apparently one of the best test drivers in the company and loves talking about sports cars. He also recognizes that they have nothing affordable that’s fun to drive.

What he wants Toyota to focus on cars that is “something affordable, fun to drive and good for the environment.” While affordable and fun-to-drive are definitely some traits that the company needs to combine, the third trait could unbalance the other two.

The model in question could be interpreted as the FT-86. Last week, it was rumored that one of the most anticipated Toyota models coming out is trading in the lightweight sporty image in favor of a hybrid drive train and heavy batteries.

It’s probably not Toyoda’s fault, as the article also suggests that many in the company’s directors want him to step down.

[Source: Autoweek]

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