Lexus may not have the performance car heritage that some of it rivals have but its latest 2012 LFA supercar does what the Lexus brand is known for, the pursuit of perfection. Every tiny detail has been considered in developing the car, right down to the pitch of its exhaust note.
In fact, when developing the exhaust for the LFA, Lexus engineers enlisted the help of Yamaha, a company that plays a hand in the development of musical instruments, to fine tune a perfect sound from the supercar’s three-pipe exhaust.
In this latest advertisement, a pearl white 2012 Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle's keyless ignition is engaged, and its rear wheels start spinning on a dyno. The V-10 engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That's when the glass quivers and shimmies until it shatters in gorgeous slow motion. According to Lexus, no computer generation graphics or camera were used at all.
"The glass is actually broken by the precision sound of the vehicle," said Dave Nordstrom, vice president of marketing for Lexus. "We wanted to show just how deep our pursuit of perfection and commitment to innovation goes. The LFA was designed to deliver its own unique exhaust note, and this illustrates that beautifully."
Essentially, the glass champagne flute has the same frequency or pitch as the LFA’s revving engine. The note is so unique that Lexus has even created an LFA ringtone that can be downloaded for free at www.lexus-lfa.com. Enough talk, watch for yourself in the video below.