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Infiniti Performance Line (IPL) Trademarks Registered In U.S.

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2010 Infiniti G37 Sedan

2010 Infiniti G37 Sedan

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Lexus has its “F-Sport” line of factory backed modifications and then there’s the “BMW Performance” range, and soon Infiniti will have its own range of performance accessories to help the automaker capture a piece of the lucrative aftermarket pie.

The upmarket Nissan division has filed for trademark protection for the names “IPL” and “Infiniti Performance Line,” according to documents on file with the U.S. Patent and Trademark Office that were obtained by Automotive News.

The IPL branding will be used for a new range of “high-performance motor vehicle parts,” which will include turbochargers, superchargers, high-flow exhaust systems, uprated brakes and suspension and custom seats, steering wheels and shift knobs, according to the documents.

If successful, we could even see some in-house developed performance models wearing the IPL badge, similar to what Lexus has done recently with the IS-F and what the Germans, Audi, BMW and Mercedes-Benz, have been doing for years with their respective quattro, M and AMG divisions.

While Infiniti is yet to confirm any details of the IPL brand, the vice president of the Infiniti Business Unit, Ben Poore, has previously revealed that there will be some new performance-oriented offerings this summer. Furthermore, Infiniti is expected to unveil two new models at this year’s Pebble Beach Concours d’Elegance in August so we could be seeing the first models featuring the IPL magic.

[Automotive News, sub req’d]

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Comments (2)
  1. This was way overdue if they wanted to take on the best of the German cars, but at least they did it, I look forward to seeing what they will bring out.
     
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  2. Interesting timing ... thought HP wars were over & we were onto MPG wars ...
     
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