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2011 Audi A1 Flips On Halfpipe During Promo Stunt

 
4 3,657 views May 25, 2010
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2011 Audi A1 flips on halfpipe--copyright Corelio Publishing

2011 Audi A1 flips on halfpipe--copyright Corelio Publishing

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In the past Audi has driven cars up slippery ski ramps to demonstrate the prowess of its engineering skills, and for its latest A1 “premium compact” the stunt driving keeps coming. This time around Audi decided to take the new A1 on a skateboard halfpipe in Brussels to show off the car’s cart-like maneuverability.


Unfortunately, things all came undone when the car flipped onto its side during one of the attempts and smoke started billowing out from the engine bay. Audi staffers needed to push the car back onto its wheels before the stunt driver could escape and the aftermath quickly covered up--not before these shots were taken, however.

Audi understandably tried to cover up the occurrence but with the Internet being what it is, it was only a matter of time before the shots were leaked.

It doesn’t really matter because we’re unlikely to see the new Audi A1 on local roads anytime soon. Audi thinks the country's car-buying populace just isn't ready for its A1 premium subcompact, despite the popularity of cars like the MINI Cooper.

[Autoblog.nl, Image copyright Corelio Publishing via Het Nieuwsblad]





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Comments (4)

  1. SCF Posted: 5/25/2010 6:09am PDT

    And there you have it. It is not only butt ugly it is also very unsafe. Keep it in Europe please.
     
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  2. Johnny French Posted: 5/25/2010 7:25am PDT

    Calling it unsafe is like saying umbrellas are ineffective at keeping rain off you because you can't use them as a parachute. Audi was trying to do something that average motorists will never ever experience and make it fun. It just so happened that it did not work as planned (see Volvo).
     
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  3. Saabaru5 Posted: 5/25/2010 12:12pm PDT

    LMAO! Well planned and practiced, it seems. I like Audis, but the rear of this thing is hideous! Kinda happy it's not coming to the US. Mini has the US on lock with the new coupe coming! Either way, this segment is about to get interesting.
     
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  4. Rick Posted: 5/25/2010 1:18pm PDT

    It's a cute car with an excellent interior- just too small for my needs.
    Audi must be competing with Volvo on promo stunt failures.
     
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