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Official: Volkswagen Buys 90.1 Percent Stake In Italdesign Giugiaro

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Italdesign-Giugiaro, based in Turin, is one of the most legendary automotive design houses in Italy and the company behind such icons as the original Volkswagen Golf, Audi 80, Lancia Delta and even the Hyundai Pony. The design house has had close links with Volkswagen since its founding back in 1968 but now relations between have got a whole lot closer.

The Volkswagen Group will take a 90.1 percent stake in Italdesign Giugiaro, including the brand name rights and patents. Under the deal, the shares are being acquired by Audi’s Italian subsidiary Lamborghini. The remaining shares will stay in the possession of the present owner family Giugiaro.

Volkswagen has ambitious plans to become the world’s biggest automaker by 2018 and to do so it will be launching a score of new models each year. In fact, Volkswagen will launch 60 new or updated models this year alone. This will put massive strain on the automaker’s current design capacity so the easiest way to expand this would be to buy into an actual design house.

For years Italdesign Giugiaro had remained a private entity under the ownership of co-founder Giorgetto Giugiaro. It currently employs 975 staff and is based in a single office just south of Turin. Giugiaro himself has an even longer history in the industry than his firm, having worked for Fiat, Bertone and Ghia between 1955 and Italdesign's startup in 1968. His designs have found their way onto the platforms of Alfa Romeos, BMWs, Maseratis, De Tomasos and even the Bizzarini GT Strada, among many others. Hopefully we’ll be seeing some of his talents in future V-dubs and other models within the Volkswagen empire.

[Volkswagen]

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Comments (3)
  1. Wow, thats a great price!! Yeah Guigaro had their styling used on the MOST dreaded lemon car in American History the Chrysler 4 door desined by them ANYWAY I for got the name thats how bad mechanically it was but, a Beautiful design. Good Luck VW I loved their cars
     
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  2. The purpose of the purchase is bodies. That means an end to the collective independent thinking and creations of a pretty cool design house. Most likely, VW will incorporate the automotive group within VW's design group (under Walter De Silvia). The best desginers will probably leave. The rest of the group may fall under Porsche design or be spun off as a different entity. It may seem cool but it is a sad day for Automotive Design when one more good design house disappears.
     
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  3. The VW empire is growing, how about instead of buying stakes in Suzuki and this comapny they use the money to fix SEAT which they are threatening to shut down.
     
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