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BMW Wants Customers To Pre-Order Vehicles, Starting With New X3

 
3 3,728 views May 18, 2010
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2011 BMW X3 spy shots

HI-RES GALLERY: 2011 BMW X3 spy shots

BMW is hoping to convince its customers that pre-ordering vehicles is worth the wait as it will mean that they can enjoy a vehicle built to their exact specifications. The automaker is launching a new Build Your Own configurator on its website, which it hopes will encourage customers to pick new options and extras.

One of the first all-new vehicles in the program is the redesigned 2011 BMW X3 due early next year. Some of the options customers will be able to pick include things such as heated front seats ($500), a panoramic moonroof ($1,350) and xenon headlights ($900). It doesn’t end there as vehicles can get even more customized with things such as a snowboard carrier ($67) and an iPod interface adapter ($185).

For a locally built vehicle like the X3, which will be built at BMW’s Spartanburg plant in South Carolina, wait times could be as short as two weeks.

Built-to-order vehicles can help automakers reduce inventory levels and prevent discounting. In Europe, almost every new BMW is pre-ordered or customized in some way. However, in the U.S. the trend is much rarer.

Check out the new Build Your Own feature on BMW’s website by clicking here.

[Detroit Free Press]





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Comments (3)

  1. fb_100000985937298 avatar Billy Govender Posted: 5/19/2010 3:47am PDT

    This sounds like a great idea, however it would certainly work best on the M-models as there is often a large number of buyers for those particular vehicles.
     
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  2. By Axel Posted: 5/19/2010 5:59am PDT

    Been there done that!! I did my Speckd 02 MCS and beleive it was worth the wait. Plan to do so with either the X1 or X3 in nearby future Diesel Typr though
     
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  3. By archony Posted: 5/19/2010 12:45pm PDT

    I like the idea but since it is an all-new car I will need to wait until I see it and compare it with the new X1.
     
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