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Video: 2011 Audi A1 Mini-Movie With Justin Timberlake The Final Episode

 
7 13,653 views Jun 9, 2010
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Justin Timberlake in a video campaign for the Audi A1

HI-RES GALLERY: Justin Timberlake in a video campaign for the Audi A1

Audi's 2011 A1 minicar still isn't a solid bet for the U.S., but that's not stopping the German carmaker from tapping American talent to promote the car. You may recall that Justin Timberlake was picked as the brand ambassador for Audi, and now he's stepping up his role in the A1's promotion. The first two episodes advanced the plot from cryptic to comic, and now it's gone to full-on farcical. This A1 campaign is rapidly stacking up to be one of the weirdest car commercials we've ever seen.

The first episode laid the groundwork for "the next big thing," which is apparently a small car, though you might not pick up on that from the video, which features short scenes of the car--which looks to be the S-Line variant--between window-smashing shoot-em-up. The second episode expanded into a chase scene with, of all things, a Ford Crown Vic, before getting a bit campier, even borrowing a phrase from Dirty Harry. The third episode went mental, with a four-eyed gangster named Bunny, a guy-girl cage fight, and even less to do with the car.

From there, it devolves even more quickly into farce only to be revealed in the final episode as...well, we won't spoil it for you. Catch the final episode in the series below.

[Audi via YouTube]







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Comments (7)

  1. By Jenny Posted: 5/4/2010 1:47pm PDT

    BMW did the exact same idea 9 years ago with their then-new Z4 roadster. They made a series of high production-quality short films starring Clive Owen, and from what I remember, the short films were a hit. I think Audi is trying the exact same thing today, hoping to stir up some interest in their A1 just as BMW did 9 years ago.
     
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  2. By Oh Yeah Posted: 5/14/2010 1:15pm PDT

    This car tries too hard to be a Mini... and I'm not buying it..
     
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  3. By Ben Posted: 5/14/2010 5:24pm PDT

    Justin Timberlake in a least expensive Audi, are you kidding me? I can see him in a R8. Sorry Audi, it is just not a bit convincing or exciting.
     
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  4. By Mike Posted: 5/15/2010 8:51am PDT

    BMW did this already with Clive Owen and Madonna...oh yea, and a better line of cars! sorry Audi.
     
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  5. By Avi Posted: 5/17/2010 1:30am PDT

    wow no one in this can act ..... what were Audi thinking of copying BMW ....idiots
     
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  6. By Sopfi Posted: 5/21/2010 4:19am PDT

    ja, its really a shame how bad the seeding works in this campaign...audi did a much much better job in 2003 when they launched the A3 in the US with the "Art of the Heist" Campaign, which was a huge ARG and really successful.
    But if you check out the EEE international fake site and the contra EEE watch blog you will find some nice traces...but who is really doing that if you are not intrested in the campaign structre ;)
     
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  7. fb_765345751 avatar BasharatMahdi Rizvi Posted: 5/21/2010 11:34am PDT

    Seriously man, its kinda lame what Audi try to do here... *dry*
     
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