Ford’s Sporty Start Concept To Debut At Beijing


2010 Beijing auto show

2010 Beijing auto show

Enlarge Photo

 Ford’s Sporty Start Concept To Debut At Beijing

The sub-compact Fiesta isn’t even out yet, but at the 2010 Beijing Motor Show, Ford is going to introduce a new concept car that it tout is fun-to-drive.

The car, called the Start, is a design study in urban transportation. The little upright design combines urban utility, driving pleasure, and eco-friendliness. According to Motor Authority’s Bengt Halvorson, it will be 145 inches long, which manages to be three inches shorter than the classic Honda CRX.

Much like a the Smart Car, the Start also features unpainted, yet colored composite panels made out of recycled materials.  The deformable panels snap onto the aluminum cell structure that should make accidents or even changing colors easy. The roof panel can be had with different color options, much like the MINI. Recycled material in the form of fibers made its way into the sporty interior.

The concept also provides the public with the smallest of Ford’s Ecoboost engines yet: a 1.0L inline-three. The engine uses direct injection and turbocharging to produce the power equal to a larger, naturally aspirated four-cylinder, while reducing CO2 emissions. The concept keeps the fun-to-drive theme going with a six-speed manual transmission that allows for performance and economy, according to Fomoconews.

2010 Beijing auto show

2010 Beijing auto show

Enlarge Photo
Other features in the Start offers a new control layout called MyFord Mobile Concept. Bengt writes, “…has a look like that of the screen in the iPhone or iPad but integrates controls for the climate control and vehicle diagnostics, as well as smartphone docking. The system will offer personalized apps as well.”

The Start looks to dethrone the Fiat 500 as the best driving city car, which is funny considering that Ford’s European city car, the Ka, is built in the same Tychy, Poland factory as the Fiat.

[Source: Fomoconews.com]

 
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