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2011 Maybach 57 And 62 Preview

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Making its world debut this past week, possibly for the last time, is a new Maybach model, the 2011 Maybach 57 and Maybach 62. Both cars have received subtle facelifts for the 2011 model year and have made their world debut at the 2010 Beijing Auto Show.

Visual changes include a new front bumper and hood, re-styled side mirrors and new rear light clusters. The cars are also about a half inch longer and wider thanks to the new bumper designs and side cladding. Inside, there are crystal styling accents, a 19 inch screen and wireless internet.

Both cars feature a turbocharged 6.0-liter V-12 engine with 542 horsepower on tap, and the only changes for 2011 is slightly lower emissions and fuel consumption ratings.

Also on show in Beijing are the latest 57S and 62S models, both of which develop an additional 18 horsepower over the standard models.

Reports of Maybach’s demise have been coming for almost as long as the brand (in its modern iteration) has been around for, which is now just on eight years. But with no new models in the pipeline, paltry sales figures of less than a third of what its closest rival, Rolls-Royce, enjoys, and less demand for hyper expensive cars all around the globe, these could be the last models launched by Maybach in the foreseeable future.

However, despite the gloom surrounding Maybach, there is some support for the brand from within Daimler. CEO Dieter Zetsche has previously explained that Maybach doesn’t have to return a profit because it shows that Daimler can at least build a car to compete with the best in the business, Rolls-Royce and Bentley. The other positive is that development costs for Maybach were relatively low because both the 57 and 62 models are largely based on the S-Class.

[Maybach]

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Comments (6)
  1. "The other positive is that development costs for Maybach were relatively low because both the 57 and 62 models are largely based on the S-Class."
    well if thats the case great. But at least give it its own identity and dont make it look exactly like an S class...there are plenty im sure of great designers int he MB ranks that could come up with a luxury barge design that utilise the MB nouse but gives Maybach its own identity. Jeez even i have designed better cars than this, and it woudl fit nicely over the existing frame.
     
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  2. Correction: It is based on the OLD S-Class. Anyway, Mercedes would be better served with a revival of a classic: the S600 Pullman.
     
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  3. I liked a new front bumper the most.Seems that Maybach is once again demonstrating its expertise in building the world’s most exclusive luxury cars.....
     
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  4. Exclusive...and if you take away the two-tone paint, completely invisible next to the slurry of common S550's roaming the streets these days. Maybe that's the point - Maybach's attention-shy millionaire demographic.
     
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  5. I saw a Maybach on the road the other day; had to look twice to realize it wasn't just an S-Klasse. The only give away was the curtains in the back window.
    @uragan, there is a pullman version of the Maybach, called the Lanaulet Ultra in the DuPont Registry. Of course it has a ridiculous price of $1,490,000! You decide if the fold down rear roof is worth over 1 million more than a "regular" Maybach.
     
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  6. Imagine spending hundreds of thousands of dollars on an ugly car that does nothing better (except weigh more) than an S class. Must be very rich people who inherited their wealth, rather than earning it with their own savvy.
     
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