Hyundai Equus Customers Will Be Given Royal Treatment

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Hyundai is keen to crack the luxury market with its new Equus flagship but convincing customers that a brand known for bargain basement prices can also be upscale will certainly be a challenge. With an expected pricetag of roughly $55,000, the Equus is considerably more expensive than any other Hyundai before it but there will be some bonuses for customers.

In addition to the generous feature list, which will include premium features such as a rear-seat footrest, rain-repellent window glass, power sun shades, and massage systems built into the driver's seat and rear seat, Equus customers will also benefit from a number of services.

Some of these services will include free at-home pickup of their cars for servicing and a free loaner Equus when their car is in the shop. Equus customers will also receive an Apple iPad with the car’s logbook preloaded which they can use to stay in touch with the dealership.

Potential customers will also get star treatment, with dealers bringing Equus demo cars to their doorstep for a personal presentation of the features. If the customer eventually buys the car, dealers will also return to discuss the Equus’ performance.

Dealers will be meeting Alabama later this month for special training to deal with Equus customers.

[Automotive News, sub req’d]

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Comments (5)
  1. That sounds awesome

  2. There are way to many bots on this site now. This guy's another one of those that just posts a line from the article and the username leads to a site selling things.

  3. Can't wait to get this car in OUR showroom! nice joy Hyundai!

  4. Looks like Hyundai is taking a page from Toyota/Lexus' playbook...

  5. Not just Equus, but in the future Hyundai will sub brand all of its cars from Accent on up. When Hyundai Sub Brands a car like they have been doing in Asia for years, it will kill the idea of Hyundai=Cheap Korean cars.
    Hyundai in Asia is an Affordable Premium Carmaker (Like a Cheap Buick), and they are now just starting to do the same in America.
    Accent customers will get special treatment in their own way, Elantra Customers will get special treatment in their own way, Sonata customers will get special treatment in their own way, Azera customers will get special treatment in their own way, Genesis and the CUVs too.
    They did this in Asia 10 years ago, when they debuted the first gen Equus. Now this new 2nd gen Equus is ready for Prime Time (American and Western Markets) so now they are going to do their Asian Upmarket offensive here.

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