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Aston Martin Hopes Cygnet Can Push Sales Beyond 6,000 Cars Per Year

 
5 2,784 views Mar 26, 2010
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Aston Martin Cygnet Concept

HI-RES GALLERY: Aston Martin Cygnet Concept

Love it or loathe it but Aston Martin’s Cygnet luxury minicar based on the Toyota iQ is here to stay. For whatever reasons Aston Martin deemed it necessary to build such a model, be it emissions regulations, demand from brand loyalists for an urban commuter, or a desperate grab for new customers, the new Cygnet is expected to go on sale before the year is out--in Europe at least.

Aston Martin is expecting the car to be thunderous success, with predictions that the car could boost the automaker’s sales by more than 30 percent on 2009’s levels. Last year Aston Martin sold about 4,000 cars, which was down on the record high of 5,800 cars in 2008. For 2010, Aston Martin is predicting sales of more than 6,000 units.

The information comes directly from Aston Martin CEO Ulrich Bez, who spoke recently with Germany’s Automobilwoche.

Bez also stated that he didn’t believe the Cygnet would dilute the Aston Martin brand and that many of its current customers are demanding a city car.

Aston Martin will attempt to protect its image somewhat, however. Not just anyone will be able to buy a Cygnet. In order to be eligible to buy one, customers will have to already own an Aston Martin.

For more details on the Aston Martin Cygnet, which is still official a concept car, check out our previous story by clicking here.

[Automobilwoche via Autocar]





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Comments (5)

  1. azlan avatar azlan Posted: 3/26/2010 9:43pm PDT

    this is a good move business wise but aston could have done soooooooooooooooo much better in the design of this car. its a toyota! =[
     
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  2. By Palmer M Posted: 3/27/2010 12:24am PDT

    No problem with Aston Martin entering this segment, but a re-badged iQ?!!!
    Where's William Towns when you need him?!
     
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  3. Suggs avatar Suggs Posted: 3/27/2010 7:38am PDT

    Well if stories in motoring magazines are correct - Aston are supposedly pricing this oversized rollerskate at between £30,000 and £50,000. !!!!
    Plus the location of the iPod dock when in use will obscure the sat-nav.
     
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  4. By paulbe Posted: 3/27/2010 2:57pm PDT

    I keep seeing images in my head of an AC Invalid Carriage or Petite parked next to a Cobra.
     
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  5. By R2Dad Posted: 3/28/2010 8:42pm PDT

    AM had the chance to take the IQ and turn it into a proper hot hatch, which the market would have supported. Instead they've proposed this "tender" thingy, which few actual AM customers will buy (at least here in the states). It's no more than an expensive curiosity. They will suspend production after 2012 due to lack of demand and general automotive embarrassment.
     
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