Mopar Giving Dodge Challenger Buyers 'Mopar Bucks' to Customize their Rides

By Matt Rigney

Matt Rigney

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Matt brings to the table a very intimate knowledge of modern Mustangs, Camaros and Challengers not only from the books in his collection but from... More

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7 6,344 views Mar 12, 2010

2010 Challenger

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Customers will have the ability to use the 'Mopar Bucks' toward new factory-installed Mopar appearance packages including the unique body-color T/A hood with scoop, body-color rear "Go-Wing" spoiler, strobe-stripe performance graphics, T-shifter handle and many more.  Other possible uses for the "Mopar Bucks" are Mopar Performance Parts including coil-over suspension kits, cat-back dual-exhaust systems and performance shifter kits.  Another option for the money is exclusive Dodge Challenger custom-car packages which offer 3-year/36,000 mile comprehensive coverage, including oil changes, scheduled and recommended maintenance, towing and roadside assistance, car rental allowance and $1,000 trip interruption coverage.

The promotional offer is good through April 30, 2010 for brand-new Challenger R/T, R/T Classic and SRT8 purchases only.

Read below for all the details.

Press Release:

Expanding the collaboration between two legendary performance brands, Mopar is offering customers $2,000 in "Mopar Bucks," which they may use to buy select performance parts, service contracts and accessories when they purchase a new 2010 Dodge Challenger R/T, R/T Classic or SRT8 muscle car.

"Dodge Challenger is one of our most accessorized vehicles," said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. "With this program, Mopar and Dodge are putting $2,000 in our customers' pockets and giving them the chance to accessorize their vehicle. The `Mopar Bucks' program is a great example of how Mopar can add value to our brands and the customer ownership experience."

In addition to the 2010 Dodge Challenger R/T, R/T Classic and SRT8's modern muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI V-8 engines and innovative technology—Mopar offers a complete lineup of performance parts, service parts and accessories to get every Dodge Challenger enthusiast revved up.

Just in time for springtime cruising, new 2010 Dodge Challenger customers may use their $2,000 "Mopar Bucks" toward several of the following popular Mopar performance parts, accessories and services:

Mopar's Appearance Packages for the Dodge Challenger

Mopar's new exterior appearance package is now available as a factory production option. The exterior package includes a unique body-color hood with scoop, body-color rear "Go-Wing" spoiler and strobe stripe performance graphics.

An interior appearance package also is available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full-vehicle cover to protect this prized possession.

"One of the joys of owning the iconic Dodge Challenger muscle car is the ability to take an already head-turning design and create a highly customized and personalized ride, thanks to Mopar's exclusive collection of quality-tested performance parts and accessories," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President—Product Design, Chrysler Group LLC. "Dodge Car Brand designers and engineers worked closely with the legendary in-house Mopar performance brand to further enhance the appearance of Dodge's modern-day muscle machine, while effectively communicating the vehicle's world-class handling, performance and cutting-edge technology."