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Bryan Nesbitt Returns to GM Design; Cadillac Gets VP

Bryan Nesbitt Returns to GM Design; Cadillac Gets VP

Viknesh Vijayenthiran

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Vik is an Editor at High Gear Media and contributor for a number of sites within the High Gear Media network. He was a co-founder of... More

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General Motors’ management reshuffle shows no signs of slowing, with news today that Kurt McNeil has been appointed the U.S. sales and service vice president for Cadillac. McNeil was previously in charge of sales for Chevrolet and replaces Bryan Nesbitt, who held the top position at Cadillac for less than a year.

Nesbitt will return to his role as a designer and has been placed in charge advanced-concept design for the whole of GM and will report to design boss Ed Welburn. Nesbitt is probably most widely-recognized for his design work on the Chrysler PT Cruiser, where he worked closely with Bob Lutz.

Bob Lutz, meanwhile, is confirmed for retirement (this time for real) by May 1 of this year.

Other changes include Susan Docherty’s smaller role as GM's marketing chief, which means she will no longer be in charge of sales. Former public-relations boss Chris Preuss has also been put in charge of the OnStar division and will be replaced by Selim Bingol as GM’s new vice president of communications. Bingol will answer directly to recently appointed GM CEO Ed Whitacre and prior to his latest role was senior vice president of corporate communications for AT&T.

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Comment (1)

By dan aka 64chevyman Posted: 3/4/2010 7:21am PST

GM faces many challenges the least of which will be bringing Opel to profitability in a weak Euro market, however the game changers will be evident as the Volt rolls out. They must move quickly to replace large platform vehicles with smaller ones, get Holden to begin producing Pontiac's under the Chevy badge but lighter and more efficient, and finally develop a small turbo diesel to power a mini pickup and a Volt like vehicle as well as their entire lineup including a semi. This allows them to take advantage of the shift to bio diesel, replace their youth oriented brands Pontiac and Saturn with vehicles from Germany, South Korea and Australia as Chevy's and Buick's and reduce the V-8 powered vehicles! It's a tall order but if successful no one will be able to compete with GM! They are truly a sleeping giant!

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