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2010 Geneva Motor Show: Aston Martin Unveils DBS UB-2010 And Works Service Tailored

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Aston Martin UB-2010 and Works Service Tailored at the 2010 Geneva Motor Show.

HI-RES GALLERY: Aston Martin UB-2010 and Works Service Tailored at the 2010 Geneva Motor Show.

The 2010 Geneva Motor Show is well underway, and we've brought you most everything in its halls over the past week, but today Aston Martin whipped the covers off its latest special edition, the DBS UB-2010, and revealed a new cusomization service it calls Works Service Tailored.

The DBS UB-2010 commemorates Dr. Ulrich Bez's 10th year as CEO of the company, and features some of the best the new Works Service Tailored has to offer, including a unique Azurite Black paint color, metallic bronze leather, woven leather seat inserts, and Cryptic Tan interior accents. Unique sill plates inscribed with the UB-2010 logo and signed by Dr. Bez complete the treatment. Just 40 of the cars will be built, half Volantes and half Coupes.

Like Lamborghini's Ad Personam program and Ferrari's One-to-One service, Aston Martin's Works Service Tailored offers a range of custom interior and exterior color schemes and material choices. Two cars at the show display some of the options, including a Magma Red Rapide with Cryptic Titan accents, and a Blue Pearl DB9 with gun metal exterior trim, Blue Gin leather and African walnut wood inside.

The Works Service dates back to the 1920s as a factory custom program, and its evolution into the new Tailored program extends its reach. The Works Service Tailored program is also available to existing Aston Martin owners, offering upgrades to the standard features.

Pricing and fruther details for the UB-2010 will be released later.

[Aston Martin]