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2011 Ford Mustang in High Demand, 11,000 Orders Already


2011 Ford Mustang

2011 Ford Mustang

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The new 2011 Ford Mustang is still a few months away from being available to the public but 11,000 people already like what they have seen to place orders.  The order banks for the 2011 Mustang opened on January 18th and in the first month orders are nearly triple the number of orders that the 2010 Mustang had at the same point in it's debut.  Of the 2011 Mustang orders taken nationwide the V-6's make up 50 percent which is up 19% from the initial orders of the 2010 Mustang V-6.  This kind of statistic tells up people have taken a liken to the 305 horsepower 30 mpg V-6 Mustang.  Other noteworthy news includes the first ever Mustang Club of America (MCA) and California Special models that have seen demand triple expectations.

“Fuel economy ranks among the top two reasons people choose vehicles,” said Steve Ling, North America Car Marketing manager. “With the 2011 Mustang lineup, we’ve found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding.”

Demand for the 2011 Mustang GT is also high with about 41 percent of the 11,000 orders being for the 412-horsepower 5.0-liter powered pony.  The remaining 9 percent of the 2011 Mustang orders are for the 2011 Shelby GT500 which is powered by an all-new aluminum block 5.4-liter V-8 with 550 horsepower.

Read more about the 2011 Mustang orders below in the press release.

Press Release:

The new 2011 Ford Mustang with all-new powertrains has  three times more orders than the 2010 model in its first month, and half of all nationwide orders are for the car’s class-leading 30 mpg 3.7-liter V-6 engine.

“Fuel economy ranks among the top two reasons people choose vehicles,” said Steve Ling, North America Car Marketing manager. “With the 2011 Mustang lineup, we’ve found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding.”

Nearly 11,000 Mustangs have been ordered since order banks opened in late January.

Fifty percent of the 2011 Mustang orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway – a 25 percent improvement versus the 2010 model.

2011 Mustang V-6 order levels are up 19 percent versus the new 2010 model orders.

“The new engine transforms Mustang,” Ling said. “Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world.”

A first-ever Mustang Club of America (MCA) Special Edition package available on V-6 models generated three times more orders than expected. Plus, “take rates” on the California Special series – which is available on the Mustang GT and harkens back to the original 1968 feature vehicle – are triple the expected rates.

2011 Mustangs also are being equipped with record levels of technology. Navigation is specified on 18 percent of orders. High-intensity discharge (HID) headlamps are on 26 percent of vehicles. Rear-view cameras are on 10 percent – all up from 2010.

For the 2011 model, 41 percent of orders are for Mustang GTs.


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Comments (3)
  1. holy crap
     
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    Bad stuff?

  2. who gives a crap
     
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  3. Sadly, the my local dealer says they wont be hitting the lots until mid to late August. Cant wait that long, guess I gotta buy a Camaro.
     
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