Advertisement

So Who Is Buying the 2010 Lincoln MKT? And Why? We Ask, Lincoln Answers.

Follow Nelson

You may have seen the 2010 Lincoln MKT gliding around the streets of your town, the mammoth waterfall grille preceding its generous, if streamlined, frame. You may even have wondered to yourself, "who would buy one of those?!" Or you may own one. We wanted to get to the bottom of what drives people to the Lincoln MKT, and so we asked Ford's utility vehicle communications man Jay Ward, and he gave us the inside scoop.

When our executive editor Marty Padgett drove the 2010 Lincoln MKT last August at Pebble Beach, he called it "a big boulevard cruiser--a station wagon minus the cultural baggage." And it's certainly that--the function of the big crossover is undeniable, seating six or seven adults with comfort.

It's most capable in EcoBoost form, and sales are reflecting that clearly--the take rate on the 355-horsepower twin-turbo V-6 is 42 percent, well above the 25 percent expected, says Ward. Close to 50 percent of all MKTs being ordered by dealers are now EcoBoost models. As we noted in our review of the 2010 MKT, however, not even the EcoBoost engine can make the MKT into a driver's crossover (if any such thing exists). Instead, it gives the MKT the straight-line athleticism necessary to move its bulk around with ease, and does it with only a 1 mpg penalty over the naturally-aspirated 268-horsepower v-6.

But what about those funky aesthetics? Ward acknowledges that the design is "polarizing," but adds that its exactly that design that's bringing customers from rival brands into the showroom. Sales volume isn't massive, but January sales of the MKT were 715, just over 10 percent of Lincoln's total sales for the month. That's down 143 from December 2009's 858 sales, but still part of Lincoln's overall rise of over 15 percent for both months.

2010 Lincoln MKT

2010 Lincoln MKT

Enlarge Photo

Customers are also opting for lots of technology, a fact easily understood. Ford and Lincoln's SYNC system is, in our opinion, one of the best on the market, and the THX II 5.1 surround sound system is equally a benchmark for in-car audio. Ninety percent of all MKTs are ordered with the Elite package, which includes the SYNC system with navigation, the THX II sound system, the BLIS blind spot warning system and a power panoramic sun roof. Another 75 percent of MKTs sold feature adaptive cruise control, 69 percent opt for the second-row freezer/refrigerator, and 65 percent add the self-parking feature.

Adding all these features makes it easy to push prices to nearly $55,000, however, putting the MKT well into Cadillac, Lexus, Acura and Infiniti territory, and edging up against the generally more expensive Germans. But it seems comfortable there. Ward told us the MKT is doing well in its "conquest" figures--an industry term for sales of the MKT to owners of rival brands: three of the top 10 trade-in models are conquests from Cadillac (especially the SRX), representing 13 percent of the MKT's sales, and the number 11 conquest is the Acura MDX, the volume leader in the full-size luxury crossover segment. They're even managing to take some sales from BMW--about 3 percent of conquests are from the blue-and-white brand. Keeping things in the family is going well, also, with many Lincoln Town Car owners trading up for the MKT.

So now we know who is buying the Lincoln MKT: people that want a high-tech, powerful, but not performance-oriented full-size luxury crossover. And we know why they're buying it: they can't find what they want at a Cadillac or Acura dealership, and they find the controversial front-end design a conversation starter even if it isn't a universally-loved look. Or as Marty Padgett put it in his review, the 2010 MKT "requires some daily due diligence before you can grapple with its immense proportions, its peaky sticker price and its place in a world of true luxury brands offering less for more."

But what do you think? Let us know in the comments below, or if you're really fired up, write an article on the topic and submit it here. If it makes the grade, we'll publish it on one of our network of sites.

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (6)
  1. Its alittle early for an April Fools Joke.
    Although if you close one eye and squint the other it looks like a Acura.
     
    Post Reply
    Vote
    Bad stuff?

  2. I saw one in person, looks better in person then in the pictures, still would not buy one though
     
    Post Reply
    Vote
    Bad stuff?

  3. Audi has been very successful with the oversized and not beautiful front styling. I like the MKT. We own an ecoboost Flex and we are very satisfied. Crossovers and minivans tend to look alike; The Flex and MKT are different. Auto writers tend to think that great acceleration should be teamed with BMW handling. I like the '49 Olds/Caddy concept of comfort AND acceleration.
     
    Post Reply
    Vote
    Bad stuff?

  4. They did a poor job of trying to tweak the CX-9's uptick over the rear fender. This suv is typically Ford HUGE, square, ugly and that GRILL-please give the ugly thing a bumper so when it nails a Honda Fit there's some actual bumper near the impact area.
    And it's a Lincoln, so why does it have a Taurus trunk rear end slant? These designers need to be more creative.
     
    Post Reply
    Vote
    Bad stuff?

  5. That car has hideous written all over it. Not to mention it's surprisingly overpriced. Im surprised ANYONE is buying this whale.
     
    Post Reply
    Vote
    Bad stuff?

  6. The lincoln mkT 2010 ecoboost is definitely a beautiful, respectable, luxury crossover. I test drove one with ever option it was 57,675 and IT IS WORTH IT PEOPLE see the light. The audi does not come with a 8'inch screen, vista sunroof,three row seats, power lift gate, 355 hp, 350 pounds feet of torque and all wheel drive standard hello lincoln mkT 2010 ecoboost BIG,BETTER,FASTER,CLEANER,STRONGE
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement

Take Us With You!

 

Get FREE Dealer Quotes

From dealers near you
Go!
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.

 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.