Okay, this is a little confusing, so pay attention: Lotus has designed a special-edition Evora. Only eight will be produced. Lotus asked supermodel Naomi Campbell to be involved in the design of the car, presumably because these days, you need some kind of celebrity attached to everything, right? The eight cars will be known as the "Naomi for Haiti" Evoras. Campbell will oversee the auctioning of the cars at an event during London Fashion Week, later this month. Proceeds will go to the relief efforts in Haiti. The winning bidders will be recognized in March at the 2010 Geneva Motor Show.
Everybody onboard? Great.
Now right off the bat, let's get one thing clear: we think it's fantastic that yet another automaker is stepping up to the plate and donating to the relief efforts. Last Friday, on the one-month anniversary of the devastating earthquake that shook Port au Prince, we ran a recap of contributions from major automakers, and although the donor list was impressive, we're happy to add Lotus to it.
Also, we think it's awesome that manufacturers like Lotus are donating limited edition vehicles for charity auctions. Most automakers can't afford to hand out huge wads of cash to any cause (other than lobbying, of course), but giving product is a great alternative. Lotus is to be commended for expending the time and energy to build a special model for the relief efforts.
And third, it is equally awesome to see the fashion industry contributing to Haiti's recovery by auctioning the Evoras at a Fashion for Relief charity show.
That said, we have a couple of questions:
1) Does anyone else find it weird that Campbell was the celebrity tapped to be the spokesperson for this one? These days, isn't she best known for banging Robert De Niro and hurling cell phones at indentured servants? This is the face of modern humanitarianism?
2) Is Fashion Week the best place to be auctioning these Evoras? Are there eight Lotus enthusiasts in that crowd?
3) Alternately, are there eight Naomi Campbell enthusiasts in that crowd?
4) Was "Naomi for Haiti" the best name Lotus could find? Sure, we can see that it vaguely rhymes, and it has both "Naomi" and "Haiti" in the title, but the Evora is fun and exciting, while "Naomi for Haiti" is neither of those things. Frankly, it's kind of a buzzkill. If we were attempting to move eight identical sportscars with starting bids of at least $70,000, we might've chosen something with more ooomph.
In response to the horrific natural disaster that has crippled the nation of Haiti, Naomi Campbell together with Lotus Cars will be auctioning eight
special edition "Naomi for Haiti" Lotus Evora sports cars, with the proceeds from the auction going to help the relief effort in Haiti.
The Lotus Evora is a very desirable, multi-award winning, high performance, midengine sports car that presents a fantastic piece of design to bid on. The “Naomi for Haiti” Evora sports car has been specially designed by Lotus Design Director Donato Coco and reflects Naomi’s design direction. The bespoke styling combines the flag of Haiti with a dramatic color scheme and the cars include a full range of options, meaning these cars will all become desirable collectors’ items.
The “Naomi for Haiti” Evoras will be auctioned at Naomi Campbell's Fashion for ReliefTM charity fashion show on February 18th at the London Fashion Week venue at Somerset House. The remaining “Naomi for Haiti” Evoras will be entered into an auction run on the “Naomi for Haiti” website www.naomiforhaiti.com and bidding will commence at 0800 GMT on the February 19th and will end at 1200 noon GMT on February 28, 2010.